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Comparing Custom Website Options: Custom Designs vs Templates

Comparing custom website options: Computer showcasing a website design.

Written by: Liset Alanis

As a graphic and web designer with over 18 years of experience in the industry, staying current with the latest design trends is a passion of mine.

November 1, 2023

In the realm of website development, comparing custom website options is essential. Two primary choices surface: custom website design and the use of pre-designed templates. Each option presents its unique advantages and limitations, influencing the website’s functionality, appearance, and search engine optimization (SEO) potential.


Comparing Custom Websites and Templated Options

Not all websites are created equal. When comparing custom website options, the advantages and drawbacks of both custom-designed and template-based websites are distinct and crucial for discerning their value in web development:


Custom Websites – Delving into Uniqueness


  • Unique Brand Representation: Tailoring a complete design specific to your business offers a distinct visual identity and the full expression of your branding and services.
  • Distinctive Standout: A custom website ensures that your online presence stands apart from others.
  • Cross-Browser Testing: Rigorous testing on all browsers for consistent performance.
  • SEO-Friendly Design: The structure and design can be optimized for search engines, potentially leading to higher rankings.
  • Continuous Support: Full support and maintenance from the designer or developer who crafted the website.


  • Higher Investment: Customization demands a more substantial financial investment.
  • Extended Design Process: Building everything around your brand and services takes more time.

Templated Website – A Swift Alternative


  • Budget-Friendly Options: Templates serve as cost-effective solutions, particularly for limited budgets.
  • Ease of Setup: Ideal for those without web programming knowledge, providing a swift and straightforward website creation process.


  • Lack of Uniqueness: Shared templates mean your website may lack a unique representation of your brand or services.
  • Limited User Functionality: Templates often offer limited user functionalities.
  • SEO Challenges: Not all templates are SEO-friendly, potentially impacting search engine performance.
  • Constrained Customization: Templates restrict extensive customization, offering limited modification options.

The Path Chosen – Meeting Business Needs

Ultimately, the choice between custom website design and pre-designed templates depends on your specific business requirements and individual preferences. Building a website from scratch delivers flexibility and tailor-made options, albeit potentially taking more time for completion.

If a distinctive and unique website is your primary requirement, reaching out to a designer for a custom-built site might be the ideal solution. Understanding the nuances and the trade-offs between customization, budget, and development time is crucial in making an informed decision that aligns with your business goals and preferences.


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New website designed and developed for Mission One Eleven's new website design and development.

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