Projects / Liset Alanis Designs
✦ Logo & branding · Bakersfield, CA ✦
Liset Alanis Designs
A new identity for Liset Alanis Designs: a seal logo, a poppy mark, a fresh color palette and the website you're on right now.
- Client
- Liset Alanis Designs (that's me)
- Industry
- Web design studio
- Location
- Bakersfield, CA
- Services
- Logos & branding · Custom web design
✦ The goal ✦
Creative. Confident. Reliable. Polished.
After more than 20 years of designing for clients, I wanted my own brand to feel as confident and polished as the work I do. It needed to stay true to my Bakersfield roots and work everywhere: website, social media, print and signage.
✦ What I did ✦
- Designed a seal logo with the year I founded the studio, est. 2010
- Created a poppy mark inspired by the California poppy that grows wild in Kern County
- Built a palette of purple, raspberry, plum and orchid, paired with Fraunces and DM Sans
- Carried it everywhere: this website, my email signature, social templates, business cards and stickers
✦ Before & after ✦
Drag to see the difference.
Slide the handle to compare my old homepage with the new one.
← Before
After →
✦ The brand system ✦
Purple leads, raspberry sparks.
Plum and orchid keep it calm. Every color has a job, so the brand stays consistent from a business card to a full website.
Purple
#772266
Leads: logo, headlines and buttons
Raspberry
#BB1E57
Sparks: calls to action and sparkles
Plum
#3D0F35
Grounds: dark sections and text
Orchid
#F1D9EA
Softens: accents and the seal on dark
Three marks, one family
The seal
My primary logo, with the year I founded the studio: est. 2010.
The poppy
California's state flower, which grows wild in Kern County. It keeps coming back stronger, like the businesses I help grow.
The L✦
A small mark for social icons, favicons and finishing touches.
Aa
Fraunces Black, Soft
Headlines and the wordmark, with a rounded, friendly retro feel.
Aa
DM Sans
Body text, buttons and small labels. Clean and easy to read.
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✦ Let's work together ✦
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for your business?
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